We elevate dignity in the workplace through inclusive employee engagement

Our Mission

To provide a responsible data platform that will assist organizations to build diverse teams and promote inclusion. To see employees as users of the platform that have control beyond mandatory data rights.

What are we up to?

We create products that provides a holistic view of the employee’s experience. We safely and securely measure data using evidence-based research to get a real picture of employee engagement that help us identity problems and create real solutions that fit.

We act as the ‘go between’ - a trusted third party for employers and employees.
We use Canadian servers and comply with all Canadian privacy legislation and global best practices.

Dignii is an inclusive employee engagement platform. Our Diversity Dashboard product is the gateway to your Diversity & Inclusion Metrics, “D&IMs”, served via SaaS.

Executive Leadership

Learn more about our team. We aim to be the world's best at responsible employee data.

Adrian Jonklaas

Co-Founder & Chief Executive Officer

Adrian is a serial entrepreneur with a track record of building small businesses in a global context. Previously, he co-founded Frontier Foundry / Finhaven. He ran a successful ProtoHack Dubai 2017 event after winning the ProtoHack Vancouver August 2016 edition. His novella 2030:ET remains unfinished though there are rumours of a screenplay. He is a CFA Charterholder and likes hiking. His instagram is full of pictures of #beautifulBC

Elisabeth Cooke

Co-Founder and Chief Diversity & Strategy Officer

Elisabeth is a trusted advisor to government, organizations and associations, and industry. As a lawyer by training, she specializes in diversity management. She is the founder of Inclusivity. She provides commentary and analysis for major media organisations, including CTV, Global, and Postmedia outlets, on the issues of diversity and inclusion.
She is frequent speaker at events and conferences. She loves yoga and whiskey.


Ali Grovue

Advisor, HR, Ops, and Strategy

Advisor, Strategy
Ali brings operations leadership experience, team building, executive coaching, and strategy facilitation support to the Dignii team. Currently, Ali is a Senior Consultant at Ignite Management Services and an Officer in the Canadian Armed forces. Ali has helped numerous organizations develop strategic plans, enhance individual and team leadership capabilities, launch organizational change initiatives, and implement HR systems.
Robert St Jacques Headshot

Robert St-Jacques

Advisor, Sales & Customer Success

A "people and culture action nerd, a change agent, a transformation connoisseur, intrapreneur, professor, attorney," Bob has been called many things and essentially they are all true. Over 25 years ago, Bob decided to focus on the mission of making companies work better for all stakeholders: employees, organizations, communities, and the World. Since then, he has built and scaled teams and businesses from dozens of employees to thousands including at leading organizations such as twofour54 and Depa Limited. Currently, he is the Director of Customer Success at 7 Geese. Bob is a competitive rugby player and has a passion for mentoring and educating.
Usman Maqsood

Usman Maqsood

Advisor, Technology & Architecture

Usman is an experienced engineer who has built full stack software for several early stage teams in Vancouver. Currently at Eventbrite, Usman previously worked at Cully.io where he built an AI powered chatbot recommendations and ticketing solution for the entertainment industry. Additionally, Usman was an integral part of the Motto Technologies engineering team that built a cryptocurrency ETF exchange for the UK market as well as a trading app. A systems thinker, Usman was an IOT Engineer at the award winning AVA Technologies.


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UBC Mitacs-Accelerate


Prof. Wilmar Schaufeli / Triple i Human Capital